{"id":125295,"date":"2017-01-05T07:18:19","date_gmt":"2017-01-05T09:18:19","guid":{"rendered":"http:\/\/www.notibras.com\/site\/?p=125295"},"modified":"2017-01-05T09:13:03","modified_gmt":"2017-01-05T11:13:03","slug":"bom-senso-vence-planalto-e-quem-e-bom-nao-mata","status":"publish","type":"post","link":"https:\/\/www.notibras.com\/site\/bom-senso-vence-planalto-e-quem-e-bom-nao-mata\/","title":{"rendered":"Bom senso vence Planalto; quem \u00e9 bom, n\u00e3o mata"},"content":{"rendered":"<p><strong>Erich Decat<\/strong><\/p>\n<p>Ap\u00f3s pol\u00eamica em torno da nova campanha de tr\u00e2nsito, a Secretaria Especial de Comunica\u00e7\u00e3o da Presid\u00eancia da Rep\u00fablica (Secom) determinou a retirada &#8220;imediata&#8221; dos cartazes que foram distribu\u00eddos em mobili\u00e1rios urbanos de v\u00e1rias cidades do Pa\u00eds.<\/p>\n<p>O material ser\u00e1 substitu\u00eddo por outras pe\u00e7as publicit\u00e1rias que n\u00e3o dever\u00e3o conter imagens de pessoas como inicialmente divulgado. Com o slogan, &#8220;Gente boa tamb\u00e9m mata&#8221;, os an\u00fancios associam crimes de tr\u00e2nsito a pessoas que praticam boas a\u00e7\u00f5es, alertando que todos podem cometer imprud\u00eancias no volante.<\/p>\n<p>&#8220;Ao levar essas pe\u00e7as para o cartaz houve um equivoco. A comunica\u00e7\u00e3o n\u00e3o foi bem feita. E por isso determinamos a retirada desse cartazes e as imagens que est\u00e3o associadas&#8221;, afirmou o secret\u00e1rio de Comunica\u00e7\u00e3o da Presid\u00eancia, M\u00e1rcio Freitas. &#8220;Fizemos uma reuni\u00e3o com a ag\u00eancia nessa ter\u00e7a-feira e determinamos a imediata substitui\u00e7\u00e3o deles. A ag\u00eancia j\u00e1 est\u00e1 providenciando isso. Tem que se fazer a confec\u00e7\u00e3o de novas pe\u00e7as&#8221;, completou.<\/p>\n<p>Segundo ele, a confec\u00e7\u00e3o e distribui\u00e7\u00e3o das novas pe\u00e7as n\u00e3o acarretar\u00e3o em novos custos ao governo. Freitas ressalta ainda que as mudan\u00e7as s\u00f3 dever\u00e3o ocorrer no material impresso e n\u00e3o deve se estender ao v\u00eddeo que tamb\u00e9m integra a campanha.<\/p>\n<p>Procurado pela reportagem, o ministro dos Transportes, Maur\u00edcio Quintella Lessa, destaca que a campanha n\u00e3o foi idealizada pela pasta e cita tamb\u00e9m como um dos maiores problema as imagens inseridas do material impresso.<\/p>\n<p>&#8220;Essa campanha n\u00e3o \u00e9 do minist\u00e9rio dos Transportes, \u00e9 uma campanha produzida e gestada pela Secretaria de Comunica\u00e7\u00e3o da Presid\u00eancia da Rep\u00fablica. A comunica\u00e7\u00e3o do minist\u00e9rio s\u00f3 teve acesso ao v\u00eddeo, que no contexto \u00e9 bom. O que deu problema, o que polemizou, foram as pe\u00e7as apresentadas de forma isolada. Por exemplo, o banner com a frase de que quem adota animais tamb\u00e9m mata. Se voc\u00ea ler isoladamente, parece que a pessoa tamb\u00e9m mata animal. Deu problema tamb\u00e9m o banner que tem a frase &#8216;porque o melhor aluno da sala tamb\u00e9m mata&#8217; e na imagem foi colocado um negro. J\u00e1 est\u00e3o dizendo que somos racistas&#8221;, afirmou Quintella Lessa.<\/p>\n<p>Segundo ele, desde o fim de semana tem acompanhado com pesquisas internas o impacto da nova campanha.<\/p>\n<p>&#8220;O monitoramento mostra que \u00e9 uma campanha pol\u00eamica e com muito mais efeito negativo do que positivo. Por isso, liguei para o M\u00e1rcio Freitas na segunda-feira e disse que na minha opini\u00e3o a campanha tinha que ser retirada, mas a Secom defende a manuten\u00e7\u00e3o&#8221;, ressaltou o ministro. &#8220;Ontem \u00e0 tarde voltei a procur\u00e1-lo porque \u00e9 o minist\u00e9rio que est\u00e1 na linha de tiro. Eles se comprometeram a mudar as pe\u00e7as dessa primeira etapa. Solicitei tamb\u00e9m que eles retirassem a assinatura do minist\u00e9rio. Eles retiraram e est\u00e3o mudando as pe\u00e7as&#8221;, emendou.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erich Decat Ap\u00f3s pol\u00eamica em torno da nova campanha de tr\u00e2nsito, a Secretaria Especial de Comunica\u00e7\u00e3o da Presid\u00eancia da Rep\u00fablica (Secom) determinou a retirada &#8220;imediata&#8221; dos cartazes que foram distribu\u00eddos em mobili\u00e1rios urbanos de v\u00e1rias cidades do Pa\u00eds. O material ser\u00e1 substitu\u00eddo por outras pe\u00e7as publicit\u00e1rias que n\u00e3o dever\u00e3o conter imagens de pessoas como inicialmente [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":125296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"tmauthors":[],"class_list":["post-125295","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bom senso vence Planalto; quem \u00e9 bom, n\u00e3o mata - Notibras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.notibras.com\/site\/bom-senso-vence-planalto-e-quem-e-bom-nao-mata\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bom senso vence Planalto; quem \u00e9 bom, n\u00e3o mata - Notibras\" \/>\n<meta property=\"og:description\" content=\"Erich Decat Ap\u00f3s pol\u00eamica em torno da nova campanha de tr\u00e2nsito, a Secretaria Especial de Comunica\u00e7\u00e3o da Presid\u00eancia da Rep\u00fablica (Secom) determinou a retirada &#8220;imediata&#8221; dos cartazes que foram distribu\u00eddos em mobili\u00e1rios urbanos de v\u00e1rias cidades do Pa\u00eds. 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