{"id":166869,"date":"2018-01-18T07:55:48","date_gmt":"2018-01-18T09:55:48","guid":{"rendered":"https:\/\/www.notibras.com\/site\/?p=166869"},"modified":"2018-01-18T07:55:48","modified_gmt":"2018-01-18T09:55:48","slug":"propaganda-de-cosmeticos-comeca-aparecer-de-cara-limpa","status":"publish","type":"post","link":"https:\/\/www.notibras.com\/site\/propaganda-de-cosmeticos-comeca-aparecer-de-cara-limpa\/","title":{"rendered":"Propaganda de cosm\u00e9ticos come\u00e7a a aparecer de cara limpa"},"content":{"rendered":"<p>A rede norte-americana de farm\u00e1cias CVS afirmou nesta segunda-feira, 15, que n\u00e3o vai mais editar as imagens de suas propagandas de beleza.<\/p>\n<p>A regra vai valer para as imagens usadas em lojas, sites, m\u00eddias sociais e materiais de marketing.<\/p>\n<p>A edi\u00e7\u00e3o de imagens n\u00e3o vai alterar ou melhorar a forma, o tamanho, a propor\u00e7\u00e3o, a cor da pele ou dos olhos de uma pessoa, rugas ou qualquer outra caracter\u00edstica individual.<\/p>\n<p>Segundo comunicado da empresa, a decis\u00e3o come\u00e7a a valer neste ano, mas o prazo para atingir a transpar\u00eancia total se encerra em 2020. Esse processo envolve a negocia\u00e7\u00e3o para que a diretriz seja aplicada tamb\u00e9m por fornecedores. As imagens sem edi\u00e7\u00e3o ter\u00e3o um logotipo espec\u00edfico.<\/p>\n<p>\u201cComo mulher, m\u00e3e e presidente de um neg\u00f3cio de varejo cujos clientes predominantemente s\u00e3o mulheres, percebo que temos a responsabilidade de pensar sobre as mensagens que enviamos aos clientes\u201d, disse Helena Foulkes, presidente da CVS Pharmacy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A rede norte-americana de farm\u00e1cias CVS afirmou nesta segunda-feira, 15, que n\u00e3o vai mais editar as imagens de suas propagandas de beleza. A regra vai valer para as imagens usadas em lojas, sites, m\u00eddias sociais e materiais de marketing. A edi\u00e7\u00e3o de imagens n\u00e3o vai alterar ou melhorar a forma, o tamanho, a propor\u00e7\u00e3o, a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":166870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[],"tmauthors":[],"class_list":["post-166869","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mulher"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Propaganda de cosm\u00e9ticos come\u00e7a a aparecer de cara limpa - Notibras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.notibras.com\/site\/propaganda-de-cosmeticos-comeca-aparecer-de-cara-limpa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Propaganda de cosm\u00e9ticos come\u00e7a a aparecer de cara limpa - Notibras\" \/>\n<meta property=\"og:description\" content=\"A rede norte-americana de farm\u00e1cias CVS afirmou nesta segunda-feira, 15, que n\u00e3o vai mais editar as imagens de suas propagandas de beleza. A regra vai valer para as imagens usadas em lojas, sites, m\u00eddias sociais e materiais de marketing. 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