{"id":242381,"date":"2020-10-08T02:00:12","date_gmt":"2020-10-08T05:00:12","guid":{"rendered":"https:\/\/www.notibras.com\/site\/?p=242381"},"modified":"2020-10-08T13:54:02","modified_gmt":"2020-10-08T16:54:02","slug":"analgesico-vira-item-de-consumo-durante-pandemia","status":"publish","type":"post","link":"https:\/\/www.notibras.com\/site\/analgesico-vira-item-de-consumo-durante-pandemia\/","title":{"rendered":"Analg\u00e9sico vira item de consumo na pandemia"},"content":{"rendered":"<p>Durante a pandemia, analg\u00e9sicos e vitaminas passaram a compor mais de 70% do volume da cesta de medicamentos OTC, os de venda livre. A preocupa\u00e7\u00e3o do brasileiro em aumentar a imunidade \u00e9 um dos principais fatores para esse desempenho. \u00c9 o que aponta um estudo da empresa de consultoria Kantar.<\/p>\n<p>O levantamento tamb\u00e9m mostra como destaque as vitaminas e multivitam\u00ednicos, que ganharam mais de 1.7 milh\u00e3o de novos lares compradores no segundo trimestre de 2020, em compara\u00e7\u00e3o com o primeiro.<\/p>\n<p>Antes da quarentena, em fevereiro, as pessoas com mais de 50 anos eram as principais respons\u00e1veis pelo consumo, com um gasto m\u00e9dio mensal de R$ 52,00 em suplementos vitam\u00ednicos, representando quase metade do faturamento da categoria.<\/p>\n<p>J\u00e1 os analg\u00e9sicos s\u00e3o mais consumidos por lares com crian\u00e7as de at\u00e9 12 anos e, em mar\u00e7o, esse p\u00fablico foi respons\u00e1vel por 52% do faturamento da categoria.<\/p>\n<p>Em quase todo o Brasil ocorreu grande estoque desses produtos sem necessidade de uso imediato, com exce\u00e7\u00e3o da Grande Rio de Janeiro e do Interior do Estado de S\u00e3o Paulo. Compras de produtos de menor custo, incluindo gen\u00e9ricos, e o compartilhamento entre membros de cada fam\u00edlia, foram outros pontos em comum.<\/p>\n<p>O medo de aglomera\u00e7\u00f5es e a necessidade de comprar perto de casa, impulsionou canais de vizinhan\u00e7a e neste contexto, os canais de Farm\u00e1cia Independentes ganharam mais participa\u00e7\u00e3o no decorrer dos meses nos mercados de antigripais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante a pandemia, analg\u00e9sicos e vitaminas passaram a compor mais de 70% do volume da cesta de medicamentos OTC, os de venda livre. A preocupa\u00e7\u00e3o do brasileiro em aumentar a imunidade \u00e9 um dos principais fatores para esse desempenho. \u00c9 o que aponta um estudo da empresa de consultoria Kantar. O levantamento tamb\u00e9m mostra como [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":231270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[95],"class_list":["post-242381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","tag-capa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analg\u00e9sico vira item de consumo na pandemia - Notibras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.notibras.com\/site\/analgesico-vira-item-de-consumo-durante-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analg\u00e9sico vira item de consumo na pandemia - Notibras\" \/>\n<meta property=\"og:description\" content=\"Durante a pandemia, analg\u00e9sicos e vitaminas passaram a compor mais de 70% do volume da cesta de medicamentos OTC, os de venda livre. 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