{"id":249735,"date":"2021-01-21T14:22:40","date_gmt":"2021-01-21T17:22:40","guid":{"rendered":"https:\/\/www.notibras.com\/site\/?p=249735"},"modified":"2021-01-21T18:25:47","modified_gmt":"2021-01-21T21:25:47","slug":"inteligencia-artificial-levanta-mercado-erotico","status":"publish","type":"post","link":"https:\/\/www.notibras.com\/site\/inteligencia-artificial-levanta-mercado-erotico\/","title":{"rendered":"Intelig\u00eancia Artificial levanta mercado er\u00f3tico"},"content":{"rendered":"<p>Mesmo antes da pandemia da Covid-19, empresas precisavam inovar de forma r\u00e1pida e \u00e1gil, utilizando dados ao seu favor para responder diferentes perguntas: Quais s\u00e3o as novas tend\u00eancias? O que a sociedade e os consumidores precisam e exigem? Quais s\u00e3o os novos desafios e problemas a serem enfrentados? O que veio para ficar e o que s\u00e3o apenas \u201cbolhas\u201d?<\/p>\n<p>Ap\u00f3s ser contratada por uma marca que queria entender os diferentes momentos da jornada sexual dos consumidores para identificar oportunidades para desenvolvimento de produtos, distribui\u00e7\u00e3o e comunica\u00e7\u00e3o, e ao mesmo tempo enxergar como o tema sexualidade vem evoluindo, a multinacional Kantar lan\u00e7ou m\u00e3o de seu kit de ferramentas anal\u00edticas STAN, que utiliza intelig\u00eancia artificial. Com isso, conseguiu alavancar a intelig\u00eancia humana e a vasta experi\u00eancia da companhia para ajudar a identificar percep\u00e7\u00f5es qualitativas em grande escala, tend\u00eancias atitudinais, preocupa\u00e7\u00f5es, emo\u00e7\u00f5es e necessidades sociais.<\/p>\n<p>Foram tr\u00eas as principais constata\u00e7\u00f5es. Para come\u00e7ar, ainda h\u00e1 muito o que fazer para normalizar o ato da masturba\u00e7\u00e3o, que at\u00e9 hoje gera ansiedade entre os consumidores. Em segundo lugar, o TikTok tem sido usado como app de relacionamentos e educa\u00e7\u00e3o sexual, crescendo nesse mercado, especialmente na comunidade LGBTQ+.<\/p>\n<p>Por fim, a falta de customiza\u00e7\u00e3o de camisinhas gera um crescente interesse por produtos de luxo e com designs diferentes e benef\u00edcios especiais.<\/p>\n<p>\u201cN\u00f3s usamos palavras-chave de pesquisa e uma taxonomia baseada em categorias como camisinhas, sa\u00fade sexual e fertilidade e o STAN como principal ferramenta de an\u00e1lise\u201d, afirma Edvaldo Ara\u00fajo, l\u00edder de analytics da Kantar Brasil. Segundo ele, a marca que solicitou a an\u00e1lise ficou animada em saber de todas essas oportunidades que complementaram um estudo de demanda, ajudando o time a entender quanto cada uma dessas novas oportunidades se manifesta e se encaixa no mundo de hoje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mesmo antes da pandemia da Covid-19, empresas precisavam inovar de forma r\u00e1pida e \u00e1gil, utilizando dados ao seu favor para responder diferentes perguntas: Quais s\u00e3o as novas tend\u00eancias? O que a sociedade e os consumidores precisam e exigem? Quais s\u00e3o os novos desafios e problemas a serem enfrentados? O que veio para ficar e o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":249736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-249735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intelig\u00eancia Artificial levanta mercado er\u00f3tico - Notibras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.notibras.com\/site\/inteligencia-artificial-levanta-mercado-erotico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelig\u00eancia Artificial levanta mercado er\u00f3tico - Notibras\" \/>\n<meta property=\"og:description\" content=\"Mesmo antes da pandemia da Covid-19, empresas precisavam inovar de forma r\u00e1pida e \u00e1gil, utilizando dados ao seu favor para responder diferentes perguntas: Quais s\u00e3o as novas tend\u00eancias? O que a sociedade e os consumidores precisam e exigem? Quais s\u00e3o os novos desafios e problemas a serem enfrentados? 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