{"id":290030,"date":"2022-08-05T09:11:26","date_gmt":"2022-08-05T12:11:26","guid":{"rendered":"https:\/\/www.notibras.com\/site\/?p=290030"},"modified":"2022-08-05T09:12:02","modified_gmt":"2022-08-05T12:12:02","slug":"pandemia-aumenta-habito-e-tomar-cafe-em-casa","status":"publish","type":"post","link":"https:\/\/www.notibras.com\/site\/pandemia-aumenta-habito-e-tomar-cafe-em-casa\/","title":{"rendered":"Pandemia aumenta h\u00e1bito de tomar caf\u00e9 em casa"},"content":{"rendered":"

Durante o lockdown na pandemia de COVID-19 o Brasil registrou um pico de 30 milh\u00f5es de ocasi\u00f5es de consumo de caf\u00e9 torrado, que se manteve no mesmo n\u00edvel at\u00e9 o fim de 2021, mesmo com o aumento de pre\u00e7o. \u00c9 o que mostra o relat\u00f3rio Consumer Insights da Kantar.<\/p>\n

Preparar caf\u00e9 torrado est\u00e1 mais caro \u2013 59% a mais no primeiro trimestre de 2022 versus o mesmo per\u00edodo do ano anterior – , o que levou a uma retra\u00e7\u00e3o em vendas de 2% em unidades. Enquanto o quilo do caf\u00e9 torrado registrou um salto de, em m\u00e9dia, R$ 17 em 2021 para R$ 28 este ano, o do caf\u00e9 sol\u00favel foi de R$ 16 para R$ 18. Com isso, a categoria caf\u00e9 sol\u00favel apresentou um aumento de 30% em unidades neste trimestre em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2021.<\/p>\n

Mas nem mesmo a alta do pre\u00e7o impactou as ocasi\u00f5es de consumo de caf\u00e9 torrado em casa. Apesar da abrupta queda em volume de vendas no 2\u00ba trimestre de 2021 em compara\u00e7\u00e3o ao trimestre anterior (-9,6 %), em resposta a esse aumento, a quantidade de ocasi\u00f5es sofreu leve incremento (8,8%).<\/p>\n

O n\u00famero de consumo semanal de caf\u00e9 em casa cresceu 20% no 4\u00ba trimestre de 2021 em compara\u00e7\u00e3o ao mesmo per\u00edodo de 2019. Isso mostra que a pandemia levou o h\u00e1bito de consumir caf\u00e9 torrado para mais lares brasileiros, apesar da retra\u00e7\u00e3o no volume vendido devido ao aumento do pre\u00e7o. O relat\u00f3rio trimestral Consumer Insights da Kantar contempla 11.300 lares brasileiros de todas as regi\u00f5es e classes sociais do pa\u00eds. A amostra representa 59 milh\u00f5es de lares do Brasil.<\/p>\n","protected":false},"excerpt":{"rendered":"

Durante o lockdown na pandemia de COVID-19 o Brasil registrou um pico de 30 milh\u00f5es de ocasi\u00f5es de consumo de caf\u00e9 torrado, que se manteve no mesmo n\u00edvel at\u00e9 o fim de 2021, mesmo com o aumento de pre\u00e7o. \u00c9 o que mostra o relat\u00f3rio Consumer Insights da Kantar. Preparar caf\u00e9 torrado est\u00e1 mais caro […]<\/p>\n","protected":false},"author":2,"featured_media":290031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"tmauthors":[],"class_list":["post-290030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brasilia"],"acf":[],"yoast_head":"\nPandemia aumenta h\u00e1bito de tomar caf\u00e9 em casa - Notibras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.notibras.com\/site\/pandemia-aumenta-habito-e-tomar-cafe-em-casa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandemia aumenta h\u00e1bito de tomar caf\u00e9 em casa - Notibras\" \/>\n<meta property=\"og:description\" content=\"Durante o lockdown na pandemia de COVID-19 o Brasil registrou um pico de 30 milh\u00f5es de ocasi\u00f5es de consumo de caf\u00e9 torrado, que se manteve no mesmo n\u00edvel at\u00e9 o fim de 2021, mesmo com o aumento de pre\u00e7o. \u00c9 o que mostra o relat\u00f3rio Consumer Insights da Kantar. 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