{"id":317200,"date":"2023-11-18T09:50:05","date_gmt":"2023-11-18T12:50:05","guid":{"rendered":"https:\/\/www.notibras.com\/site\/?p=317200"},"modified":"2023-11-18T09:50:05","modified_gmt":"2023-11-18T12:50:05","slug":"comercio-espera-bater-recorde-na-black-friday","status":"publish","type":"post","link":"https:\/\/www.notibras.com\/site\/comercio-espera-bater-recorde-na-black-friday\/","title":{"rendered":"Com\u00e9rcio espera bater recorde na Black Friday"},"content":{"rendered":"

O com\u00e9rcio brasileiro est\u00e1 otimista em rela\u00e7\u00e3o \u00e0s vendas da Black Friday, na pr\u00f3xima sexta-feira (24). A estimativa da Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC) \u00e9 de um faturamento de R$ 4,64 bilh\u00f5es, o que significa 4,3% a mais que em 2022. Se a previs\u00e3o de concretizar, ser\u00e1 o maior volume de vendas para a data, trazida para o Brasil em 2010.<\/p>\n

Um levantamento da CNC mostra que os segmentos de eletroeletr\u00f4nicos e utilidades dom\u00e9sticas (R$ 1,28 bilh\u00e3o) e de m\u00f3veis e eletrodom\u00e9sticos (R$ 1,05 bilh\u00e3o) dever\u00e3o responder por quase metade (48%) da movimenta\u00e7\u00e3o financeira prevista. Na sequ\u00eancia, se destacam os ramos de hiper e supermercados (R$ 1,02 bilh\u00e3o) e de vestu\u00e1rio, cal\u00e7ados e acess\u00f3rios (R$ 0,73 bilh\u00e3o).<\/p>\n

Menos infla\u00e7\u00e3o<\/strong>
\nA desacelera\u00e7\u00e3o da infla\u00e7\u00e3o \u00e9 um dos fatores que devem impulsionar as vendas, segundo a CNC. No ano passado, de acordo com a pesquisa, os pre\u00e7os livres da economia acumulavam alta de 9,7%. Este ano, a varia\u00e7\u00e3o \u00e9 de 3%.<\/p>\n

A valoriza\u00e7\u00e3o de 7,5% do real ante o d\u00f3lar \u00e9 outro fator positivo, pois contribuiu para estrat\u00e9gias mais agressivas de pre\u00e7os por parte dos varejistas.<\/p>\n

Os cortes recentes na taxa b\u00e1sica de juros por parte do Banco Central\u00a0 que favorecem o cr\u00e9dito, representam outro motivador para as compras, principalmente de bens dur\u00e1veis – geladeira, televis\u00e3o e celular.<\/p>\n

\u201cO in\u00edcio da flexibiliza\u00e7\u00e3o da pol\u00edtica monet\u00e1ria a partir de agosto tende a distensionar o mercado de cr\u00e9dito em um evento caracterizado por um volume de vendas relativamente maior de bens dur\u00e1veis \u2013 tradicionalmente mais dependentes das condi\u00e7\u00f5es de cr\u00e9dito\u201d, argumenta o economista da CNC, Fabio Bentes, respons\u00e1vel pelo levantamento.<\/p>\n

Produtos<\/strong>
\nA pesquisa indicou quais produtos est\u00e3o sendo mais procurados pelos consumidores na internet nos \u00faltimos 30 dias. Na semana em que o pa\u00eds enfrenta uma onda de calor, n\u00e3o chega a ser surpresa a presen\u00e7a de aparelho de ar condicionado no topo. As buscas cresceram 177%.<\/p>\n

Com muita gente procurando, o efeito negativo \u00e9 que os aparelhos t\u00eam ficado mais caros nos \u00faltimos 40 dias, com alta de 2,9%.<\/p>\n

Dos 10 itens monitorados pela CNC, apenas o ar-condicionado e o videogame (+7,9%) est\u00e3o apresentando pre\u00e7o maior na data que costuma ser associada a promo\u00e7\u00f5es. Na sequ\u00eancia, os bens mais procurados s\u00e3o televis\u00e3o e fog\u00e3o. Os dois t\u00eam apresentado queda nos pre\u00e7os: -1,5% e -2,7%, respectivamente.<\/p>\n

Os produtos com maiores descontos m\u00e9dios s\u00e3o smartwatches (-12,4%), notebooks (-9,2%), fones de ouvido (-6,1%) e caixas de som (-5,6%).<\/p>\n

Anos de crescimento<\/strong>
\nDesde 2017 a Black Friday tem apresentado crescimento seguido no volume de vendas. Atualmente \u00e9 a quinta data mais favor\u00e1vel para o com\u00e9rcio, atr\u00e1s do Natal, Dia das M\u00e3es, Dia das Crian\u00e7as e Dia dos Pais.<\/p>\n

A partir de 2020, o crescimento se mostrou mais intenso, por causa da intensifica\u00e7\u00e3o do com\u00e9rcio online. Al\u00e9m disso, a facilidade para consulta e a compara\u00e7\u00e3o de pre\u00e7os pela internet explicam o ganho de import\u00e2ncia da Black Friday no calend\u00e1rio nacional, segundo a CNC.<\/p>\n","protected":false},"excerpt":{"rendered":"

O com\u00e9rcio brasileiro est\u00e1 otimista em rela\u00e7\u00e3o \u00e0s vendas da Black Friday, na pr\u00f3xima sexta-feira (24). A estimativa da Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC) \u00e9 de um faturamento de R$ 4,64 bilh\u00f5es, o que significa 4,3% a mais que em 2022. Se a previs\u00e3o de concretizar, ser\u00e1 o maior volume […]<\/p>\n","protected":false},"author":2,"featured_media":317201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153],"tags":[],"tmauthors":[],"class_list":["post-317200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"acf":[],"yoast_head":"\nCom\u00e9rcio espera bater recorde na Black Friday - Notibras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.notibras.com\/site\/comercio-espera-bater-recorde-na-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com\u00e9rcio espera bater recorde na Black Friday - Notibras\" \/>\n<meta property=\"og:description\" content=\"O com\u00e9rcio brasileiro est\u00e1 otimista em rela\u00e7\u00e3o \u00e0s vendas da Black Friday, na pr\u00f3xima sexta-feira (24). 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