{"id":317258,"date":"2023-11-19T04:28:14","date_gmt":"2023-11-19T07:28:14","guid":{"rendered":"https:\/\/www.notibras.com\/site\/?p=317258"},"modified":"2023-11-19T06:07:48","modified_gmt":"2023-11-19T09:07:48","slug":"brasileiro-usa-detergente-para-lavar-roupa-suja-em-casa","status":"publish","type":"post","link":"https:\/\/www.notibras.com\/site\/brasileiro-usa-detergente-para-lavar-roupa-suja-em-casa\/","title":{"rendered":"Brasileiro usa detergente para lavar roupa suja em casa"},"content":{"rendered":"<p class=\"v1MsoNormal\">Na hora de lavar roupas, praticamente metade (49,9%) dos consumidores brasileiros usa os dois tipos de detergente dispon\u00edveis: l\u00edquido e em p\u00f3. Contudo, de acordo com pesquisa realizada pela Kantar, apenas 21% compram ambas as vers\u00f5es em uma \u00fanica viagem, enquanto 79%\u00a0os adquirem em atos de compra distintos.<\/p>\n<p class=\"v1MsoNormal\">No acumulado de 12 meses at\u00e9 outubro de 2023, a categoria conquistou 5,3 milh\u00f5es de novos lares. Nesse contexto, as fam\u00edlias inclu\u00edram no carrinho de compras mais detergente l\u00edquido para roupas, pois j\u00e1 consumiam a vers\u00e3o em p\u00f3. Esses novos compradores de detergente l\u00edquido est\u00e3o indo 12,5% mais vezes aos pontos de venda e levando para casa +5,1% de volume a cada viagem do que faziam no mesmo per\u00edodo terminado em outubro de 2022.<\/p>\n<p class=\"v1MsoNormal\">Ainda \u00e9 v\u00e1lido destacar que a vers\u00e3o em p\u00f3 traz mais faturamento para a categoria \u2013 R$ 12,8 bilh\u00f5es contra R$ 2,3 bilh\u00f5es. Entretanto, o modelo l\u00edquido apresenta crescimento acima da m\u00e9dia \u2013 varia\u00e7\u00e3o de 46% em valor contra 25%. Os n\u00fameros s\u00e3o referentes ao acumulado de 12 meses at\u00e9 outubro de 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na hora de lavar roupas, praticamente metade (49,9%) dos consumidores brasileiros usa os dois tipos de detergente dispon\u00edveis: l\u00edquido e em p\u00f3. Contudo, de acordo com pesquisa realizada pela Kantar, apenas 21% compram ambas as vers\u00f5es em uma \u00fanica viagem, enquanto 79%\u00a0os adquirem em atos de compra distintos. No acumulado de 12 meses at\u00e9 outubro [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":317259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153],"tags":[95],"tmauthors":[],"class_list":["post-317258","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-capa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brasileiro usa detergente para lavar roupa suja em casa - Notibras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.notibras.com\/site\/brasileiro-usa-detergente-para-lavar-roupa-suja-em-casa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brasileiro usa detergente para lavar roupa suja em casa - Notibras\" \/>\n<meta property=\"og:description\" content=\"Na hora de lavar roupas, praticamente metade (49,9%) dos consumidores brasileiros usa os dois tipos de detergente dispon\u00edveis: l\u00edquido e em p\u00f3. Contudo, de acordo com pesquisa realizada pela Kantar, apenas 21% compram ambas as vers\u00f5es em uma \u00fanica viagem, enquanto 79%\u00a0os adquirem em atos de compra distintos. 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