{"id":331155,"date":"2024-06-20T00:00:05","date_gmt":"2024-06-20T03:00:05","guid":{"rendered":"https:\/\/www.notibras.com\/site\/?p=331155"},"modified":"2024-06-20T12:39:52","modified_gmt":"2024-06-20T15:39:52","slug":"procon-faz-consulta-sobre-uso-de-inteligencia-artificia","status":"publish","type":"post","link":"https:\/\/www.notibras.com\/site\/procon-faz-consulta-sobre-uso-de-inteligencia-artificia\/","title":{"rendered":"Procon faz consulta sobre uso de Intelig\u00eancia Artificia"},"content":{"rendered":"

O Procon lan\u00e7ou nesta semana pesquisa para conhecer a percep\u00e7\u00e3o e opini\u00e3o do consumidor sobre o uso da Intelig\u00eancia Artificial (IA) nas compras on-line. Os resultados coletados ir\u00e3o nortear o desenvolvimento de atividades da \u00e1rea de estudos e pesquisas, como materiais educativos, palestras e outras a\u00e7\u00f5es. A participa\u00e7\u00e3o pode ser pelo site ou pelas redes sociais.<\/p>\n

A pesquisa consiste em um question\u00e1rio de 13 perguntas de m\u00faltipla escolha, no qual o visitante deve opinar sobre quest\u00f5es que envolvem o uso da IA durante as compras em lojas, sobre o uso da IA na coleta de dados e an\u00e1lise do comportamento do consumidor, se j\u00e1 identificou publicidade personalizada para o seu perfil e se j\u00e1 foi v\u00edtima de fraude ap\u00f3s a intera\u00e7\u00e3o com IA.<\/p>\n

\u201cCom o crescimento do e-commerce e a amplia\u00e7\u00e3o do uso de algoritmos e ferramentas baseadas em intelig\u00eancia artificial pelo com\u00e9rcio eletr\u00f4nico, o tema ganha cada vez mais import\u00e2ncia para os especialistas do \u00f3rg\u00e3o de defesa do consumidor, que, inclusive, possui comiss\u00f5es internas voltadas \u00e0 discuss\u00e3o de segmentos relacionados \u00e0 economia digital e suas varia\u00e7\u00f5es\u201d, diz o Procon.<\/p>\n

Em setembro do ano passado o \u00f3rg\u00e3o j\u00e1 havia feito uma primeira sondagem sobre a percep\u00e7\u00e3o do consumidor a respeito do uso de IA nos Servi\u00e7os de Atendimento ao Cliente (SAC) das empresas. A pesquisa teve o objetivo de captar se o consumidor percebia que estava interagindo com IA ao entrar em contato com o SAC, saber qual a avalia\u00e7\u00e3o sobre o atendimento e se as intera\u00e7\u00f5es eram suficientes para atender necessidades e expectativas.<\/p>\n","protected":false},"excerpt":{"rendered":"

O Procon lan\u00e7ou nesta semana pesquisa para conhecer a percep\u00e7\u00e3o e opini\u00e3o do consumidor sobre o uso da Intelig\u00eancia Artificial (IA) nas compras on-line. Os resultados coletados ir\u00e3o nortear o desenvolvimento de atividades da \u00e1rea de estudos e pesquisas, como materiais educativos, palestras e outras a\u00e7\u00f5es. A participa\u00e7\u00e3o pode ser pelo site ou pelas redes […]<\/p>\n","protected":false},"author":2,"featured_media":331156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[161],"tags":[],"class_list":["post-331155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quadradinho-em-foco"],"acf":[],"yoast_head":"\nProcon faz consulta sobre uso de Intelig\u00eancia Artificia - Notibras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.notibras.com\/site\/procon-faz-consulta-sobre-uso-de-inteligencia-artificia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Procon faz consulta sobre uso de Intelig\u00eancia Artificia - Notibras\" \/>\n<meta property=\"og:description\" content=\"O Procon lan\u00e7ou nesta semana pesquisa para conhecer a percep\u00e7\u00e3o e opini\u00e3o do consumidor sobre o uso da Intelig\u00eancia Artificial (IA) nas compras on-line. 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