{"id":406721,"date":"2026-08-14T00:45:43","date_gmt":"2026-08-14T03:45:43","guid":{"rendered":"https:\/\/www.notibras.com\/site\/?p=406721"},"modified":"2026-08-12T22:31:37","modified_gmt":"2026-08-13T01:31:37","slug":"armarinho","status":"publish","type":"post","link":"https:\/\/www.notibras.com\/site\/armarinho\/","title":{"rendered":"Armarinho"},"content":{"rendered":"<p>Armarinho. Acho estranha essa palavra para definir as lojas do ramo. Deve mesmo se originar dos pequenos arm\u00e1rios ou estantes onde eram guardados os materiais mi\u00fados como linhas, bot\u00f5es, agulhas etc., nas antigas casas onde sempre havia uma sala de costura na qual as mulheres pintavam e bordavam (literal e metaforicamente, pois n\u00e3o se enganem: as pessoas do g\u00eanero XX nunca foram 100% bobinhas).<\/p>\n<p>Sem d\u00favida \u00e9 um lugar fascinante o tal armarinho. Est\u00e3o para as mulheres como as lojas de ferragens est\u00e3o para os homens. A atra\u00e7\u00e3o do mulherio \u00e9 grande por todas aquelas miudezas: fitas de cores e larguras abundantes; bot\u00f5es de infinitas utilidades; z\u00edperes (lembrei da amiga que gosta dessa palavra); rendas, ilhoses (outra palavra incr\u00edvel n\u00e3o?); extensores para suti\u00e3s, novelos e demais bugigangas que podem ir de fantasias de carnaval e derivados (lantejoulas &#8211; mais uma palavra divertida &#8211; penas, plumas, purpurinas) aos cortes de tecidos.<\/p>\n<p>Eu que nunca costurei nem uma barra sequer e mal sei pregar um bot\u00e3o de camisa, adoro entrar num armarinho, pois rima com burburinho. A mulherada ensandecida a comprar 1 metro disso, uma d\u00fazia daquilo, tr\u00eas pacotinhos daquilo ali. Os balc\u00f5es \u00e0s vezes lotam e as atendentes se desdobram para medir &#8211; com aquela r\u00e9gua de madeira carcomida t\u00e3o caracter\u00edstica desses estabelecimentos &#8211; o pedido da cliente que quer levar dois metros de gorgur\u00e3o (eita que o armarinho engloba um l\u00e9xico instigante) lil\u00e1s.<\/p>\n<p>Na \u00e9poca do Carnaval, essas microempresas ganham f\u00f4lego extra. Ontem, entrei numa que estava pululante no quesito anima\u00e7\u00e3o (para as vendedoras e para o propriet\u00e1rio). Que guria n\u00e3o quer customizar uma fantasia antiga, comprar um adere\u00e7o da moda, garimpar uma poss\u00edvel ideia para arrasar no bloco de rua?<\/p>\n<p>Aviamentos. Sin\u00f4nimo de armarinho. Tamb\u00e9m acho esquisito. Me remete a uma loja de artigos para aves. Seria mais l\u00f3gico para mim se fosse mundo de \u201calinhavamentos\u201d, afinal, temos o verbo alinhavar (ajustar ou coser com pontos largos). Aviar \u00e9 expedir, executar. OK, as mulheres talentosas que fazem tric\u00f4, croch\u00ea, tape\u00e7arias e roupas s\u00e3o expeditas e executoras, por\u00e9m n\u00e3o enxergo a liga\u00e7\u00e3o direta entre o verbo e o substantivo no caso em quest\u00e3o.<\/p>\n<p>De toda sorte (ou azar), n\u00e3o sou Guimar\u00e3es Rosa ou Manoel de Barros. N\u00e3o posso sair por a\u00ed propondo neologismos que v\u00e3o parar nos pante\u00f5es da l\u00edngua materna. Mas, se um dia abrir um armarinho, nada me impede de batiz\u00e1-lo com o nome que eu quiser: Cantinho dos Alinhavamentos, onde voc\u00ea d\u00e1 ponto sem n\u00f3 na sua criatividade! Ou melhor: aqui, toda casa encontra o seu bot\u00e3o! KKK!<\/p>\n<p>A gente n\u00e3o saca nada de corte e costura, mas se diverte.<\/p>\n<p><strong>\u2026\u2026\u2026\u2026\u2026\u2026\u2026..<\/strong><\/p>\n<p><strong>Conhe\u00e7a o Blog Pisciana de Juba, da escritora Luciana Assun\u00e7\u00e3o:\u00a0<a href=\"https:\/\/lulupisces.blogspot.com\/\">https:\/\/lulupisces.blogspot.com\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Armarinho. Acho estranha essa palavra para definir as lojas do ramo. Deve mesmo se originar dos pequenos arm\u00e1rios ou estantes onde eram guardados os materiais mi\u00fados como linhas, bot\u00f5es, agulhas etc., nas antigas casas onde sempre havia uma sala de costura na qual as mulheres pintavam e bordavam (literal e metaforicamente, pois n\u00e3o se enganem: [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":406722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[234],"tags":[],"tmauthors":[306],"class_list":["post-406721","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cafe-literario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Armarinho - Notibras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.notibras.com\/site\/armarinho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armarinho - Notibras\" \/>\n<meta property=\"og:description\" content=\"Armarinho. Acho estranha essa palavra para definir as lojas do ramo. Deve mesmo se originar dos pequenos arm\u00e1rios ou estantes onde eram guardados os materiais mi\u00fados como linhas, bot\u00f5es, agulhas etc., nas antigas casas onde sempre havia uma sala de costura na qual as mulheres pintavam e bordavam (literal e metaforicamente, pois n\u00e3o se enganem: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.notibras.com\/site\/armarinho\/\" \/>\n<meta property=\"og:site_name\" content=\"Notibras\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/notibras\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-14T03:45:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.notibras.com\/site\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-12-at-13.26.59.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1032\" \/>\n\t<meta property=\"og:image:height\" content=\"1599\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eduardo Mart\u00ednez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Notibras\" \/>\n<meta name=\"twitter:site\" content=\"@Notibras\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eduardo Mart\u00ednez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/\"},\"author\":{\"name\":\"Eduardo Mart\u00ednez\",\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/#\\\/schema\\\/person\\\/5b7fabf2aedc3ada2105f03b22b4d3dd\"},\"headline\":\"Armarinho\",\"datePublished\":\"2026-08-14T03:45:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/\"},\"wordCount\":493,\"publisher\":{\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-12-at-13.26.59.jpeg\",\"articleSection\":[\"Caf\u00e9 Liter\u00e1rio\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/\",\"url\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/\",\"name\":\"Armarinho - Notibras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-12-at-13.26.59.jpeg\",\"datePublished\":\"2026-08-14T03:45:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-12-at-13.26.59.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-12-at-13.26.59.jpeg\",\"width\":1032,\"height\":1599},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/armarinho\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Armarinho\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/#website\",\"url\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/\",\"name\":\"Notibras\",\"description\":\"Not\u00edcias de Bras\u00edlia, do Brasil e do Mundo\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/#organization\",\"name\":\"Grupo Notibras de Comunica\u00e7\u00e3o\",\"url\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/notibras23.png\",\"contentUrl\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/notibras23.png\",\"width\":350,\"height\":87,\"caption\":\"Grupo Notibras de Comunica\u00e7\u00e3o\"},\"image\":{\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/notibras\\\/\",\"https:\\\/\\\/x.com\\\/Notibras\",\"https:\\\/\\\/www.instagram.com\\\/notibras\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.notibras.com\\\/site\\\/#\\\/schema\\\/person\\\/5b7fabf2aedc3ada2105f03b22b4d3dd\",\"name\":\"Eduardo Mart\u00ednez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7902f906289926289cbcda644b5197c796b893c6ffd7b9a536a42d290f7704a0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7902f906289926289cbcda644b5197c796b893c6ffd7b9a536a42d290f7704a0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7902f906289926289cbcda644b5197c796b893c6ffd7b9a536a42d290f7704a0?s=96&d=mm&r=g\",\"caption\":\"Eduardo Mart\u00ednez\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Armarinho - Notibras","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.notibras.com\/site\/armarinho\/","og_locale":"pt_BR","og_type":"article","og_title":"Armarinho - Notibras","og_description":"Armarinho. Acho estranha essa palavra para definir as lojas do ramo. Deve mesmo se originar dos pequenos arm\u00e1rios ou estantes onde eram guardados os materiais mi\u00fados como linhas, bot\u00f5es, agulhas etc., nas antigas casas onde sempre havia uma sala de costura na qual as mulheres pintavam e bordavam (literal e metaforicamente, pois n\u00e3o se enganem: [&hellip;]","og_url":"https:\/\/www.notibras.com\/site\/armarinho\/","og_site_name":"Notibras","article_publisher":"https:\/\/www.facebook.com\/notibras\/","article_published_time":"2026-08-14T03:45:43+00:00","og_image":[{"width":1032,"height":1599,"url":"https:\/\/www.notibras.com\/site\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-12-at-13.26.59.jpeg","type":"image\/jpeg"}],"author":"Eduardo Mart\u00ednez","twitter_card":"summary_large_image","twitter_creator":"@Notibras","twitter_site":"@Notibras","twitter_misc":{"Escrito por":"Eduardo Mart\u00ednez","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.notibras.com\/site\/armarinho\/#article","isPartOf":{"@id":"https:\/\/www.notibras.com\/site\/armarinho\/"},"author":{"name":"Eduardo Mart\u00ednez","@id":"https:\/\/www.notibras.com\/site\/#\/schema\/person\/5b7fabf2aedc3ada2105f03b22b4d3dd"},"headline":"Armarinho","datePublished":"2026-08-14T03:45:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.notibras.com\/site\/armarinho\/"},"wordCount":493,"publisher":{"@id":"https:\/\/www.notibras.com\/site\/#organization"},"image":{"@id":"https:\/\/www.notibras.com\/site\/armarinho\/#primaryimage"},"thumbnailUrl":"https:\/\/www.notibras.com\/site\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-12-at-13.26.59.jpeg","articleSection":["Caf\u00e9 Liter\u00e1rio"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.notibras.com\/site\/armarinho\/","url":"https:\/\/www.notibras.com\/site\/armarinho\/","name":"Armarinho - Notibras","isPartOf":{"@id":"https:\/\/www.notibras.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.notibras.com\/site\/armarinho\/#primaryimage"},"image":{"@id":"https:\/\/www.notibras.com\/site\/armarinho\/#primaryimage"},"thumbnailUrl":"https:\/\/www.notibras.com\/site\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-12-at-13.26.59.jpeg","datePublished":"2026-08-14T03:45:43+00:00","breadcrumb":{"@id":"https:\/\/www.notibras.com\/site\/armarinho\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.notibras.com\/site\/armarinho\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.notibras.com\/site\/armarinho\/#primaryimage","url":"https:\/\/www.notibras.com\/site\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-12-at-13.26.59.jpeg","contentUrl":"https:\/\/www.notibras.com\/site\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-12-at-13.26.59.jpeg","width":1032,"height":1599},{"@type":"BreadcrumbList","@id":"https:\/\/www.notibras.com\/site\/armarinho\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.notibras.com\/site\/"},{"@type":"ListItem","position":2,"name":"Armarinho"}]},{"@type":"WebSite","@id":"https:\/\/www.notibras.com\/site\/#website","url":"https:\/\/www.notibras.com\/site\/","name":"Notibras","description":"Not\u00edcias de Bras\u00edlia, do Brasil e do Mundo","publisher":{"@id":"https:\/\/www.notibras.com\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.notibras.com\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.notibras.com\/site\/#organization","name":"Grupo Notibras de Comunica\u00e7\u00e3o","url":"https:\/\/www.notibras.com\/site\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.notibras.com\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.notibras.com\/site\/wp-content\/uploads\/2023\/01\/notibras23.png","contentUrl":"https:\/\/www.notibras.com\/site\/wp-content\/uploads\/2023\/01\/notibras23.png","width":350,"height":87,"caption":"Grupo Notibras de Comunica\u00e7\u00e3o"},"image":{"@id":"https:\/\/www.notibras.com\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/notibras\/","https:\/\/x.com\/Notibras","https:\/\/www.instagram.com\/notibras\/"]},{"@type":"Person","@id":"https:\/\/www.notibras.com\/site\/#\/schema\/person\/5b7fabf2aedc3ada2105f03b22b4d3dd","name":"Eduardo Mart\u00ednez","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7902f906289926289cbcda644b5197c796b893c6ffd7b9a536a42d290f7704a0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7902f906289926289cbcda644b5197c796b893c6ffd7b9a536a42d290f7704a0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7902f906289926289cbcda644b5197c796b893c6ffd7b9a536a42d290f7704a0?s=96&d=mm&r=g","caption":"Eduardo Mart\u00ednez"}}]}},"_links":{"self":[{"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/posts\/406721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/comments?post=406721"}],"version-history":[{"count":2,"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/posts\/406721\/revisions"}],"predecessor-version":[{"id":406724,"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/posts\/406721\/revisions\/406724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/media\/406722"}],"wp:attachment":[{"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/media?parent=406721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/categories?post=406721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/tags?post=406721"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/www.notibras.com\/site\/wp-json\/wp\/v2\/tmauthors?post=406721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}